"Cold therapy promotes vasoconstriction (shrinking the blood vessels), which leads to a change in the blood flow and causes the muscles of the face to constrict. It works like an astringent and may cause your skin to retract briefly and create a unique workout for all the structural building blocks of the face."

"Studies have shown that cold skin care can help decrease sebum production, making your skin less oily. One study found that for every 1°C (33°F) change, sebum production decreases by up to 10 percent!"

"The cold temperature stimulates the production of collagen, a protein that provides structural support to the skin. As a result, your skin may appear more toned and lifted."

"The cool temperature helps reduce redness and calm down any irritation. It acts as a natural
vasoconstrictor."

"Applying cold products to the skin is a form of cryotherapy or cold therapy. which helps to improve blood circulation, reducing puffiness, redness, and swelling — plus, it just feels really, really good"