Longevity has always been and will continue to be desired. It is in our nature as humans to explore the possibility of slow aging and remaining youthful for as long as possible. As a result, we are always looking for the “magic pill,” the diet, fitness routine, or meditation practice that can help us appear younger and more youthful than our actual age. Despite more than a century of research and a vast industry of youth-promoting products, it is still unknown what causes us to age and what factors can slow it down. And among them, temperature is one known factor.

Many animal species live longer at lower temperatures than at higher temperatures. Researchers found that the sense of cold activates a genetic program that enhances lifespan. The research shows that enzymes and hormonal frameworks have a role in reactions to low temperatures, which affects aging and lifespan.

Welcome to “Below Zero”, where the chilling allure of ice-cold beauty meets the wonders of cuttingedge skincare science. Inspired by the invigorating power of sub-zero temperatures and driven by a passion for unlocking the potential of cold therapy, we are a pioneering brand dedicated to bringing you a unique and transformative skincare experience.

At Below Zero, we believe that beauty should not be defined by age or societal norms. Instead, we embrace the idea that beauty is a state of mind and body, and our mission is to empower individuals to look and feel their best at any stage of life. Our journey began with a simple question: What if we could harness the exceptional benefits of cold to enhance our natural beauty and well-being? The answer was the birth of “Below Zero”.